Tauber Marketing Specialist

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How to Apply

A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, one page or less, please let us know how this role aligns with your career aspirations and skills. Submit both a cover letter and resume as one file (because of system limitations).

Summary

The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to improve the world. Learn more about RossHERE (https://michiganross.umich.edu/) .

This is a hybrid role with on-site expectations in Ann Arbor, MI. You will work early mornings, evenings and weekends for events. Travel may be required. For a full job description, see linkhere (https://drive.google.com/file/d/1SH8UvPAYiAerdVvnjag6gdOix08rCLuH/view) . For questions about this role, email [email protected] .

Purpose:

As the Marketing Specialist for Tauber Institute for Global Operations, you will develop creative ideas for marketing campaigns, creating brand messaging to improve brand awareness, research and analyze data, and developing sales presentations. You will work with your team to launch the marketing plan for the new Tauber brand strategy. You will report to the Managing Director.

Why Work at Michigan?

In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off (Vacation, Holidays, Season Days)

• A retirement plan that provides two-for-one matching contributions with immediate vesting

• Many choices for comprehensive health insurance

• Life insurance

• Long-term disability coverage

• Flexible spending accounts for healthcare and dependent care expenses

• Flexible Work Program

• Ross Onsite Fitness Center

Responsibilities*

• Build marketing programs to support specific marketing objectives across different channels and segments to support our overall strategic marketing plan.

• Create a marketing strategy.

• Market through multiple channels and segment databases working with large datasets.

• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.

• You will intake marketing requests and divide them.

• Evaluate the impact of marketing programs in achieving their stated objectives, and recommend continuous improvement opportunities accordingly.

• You will manage the development and execution of three annual publications: our Spotlight! Project Showcase, Student Resume, and annual report.

• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.

• Work with the Tauber Team, other marketing teams, other internal stakeholders, and external agencies and vendors.

• You will track your spending and attain quotes, gain approval, and follow UM's Standard Practice Guide (SPG).

Required Qualifications*

• Bachelor's degree in a relevant field required or equivalent work experience.

• 3+ years working in marketing, advertising, communications or public relations.

• Understand how to cultivate and execute brand strategy.

• Experience preparing and producing publications with vendors.

• You understand marketing analytics, marketing calendar tools, SEO, and digital marketing platforms and tools.

• Demonstrated experience managing a project pipeline.

• Experience with website design, updates and development.

• Exposure to developing and implementing B2B and B2C digital campaigns.

Additional Information

The general salary range for this position is $63,000 - $70,000. You can expect to be paid a great compensation package. Factors used to determine salary include experience, knowledge and skills for the position. You are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process. Selected candidates whose start date is 4/1/2024 or after, will not be eligible for the university FY24-25 salary/merit plan unless otherwise notified.

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

Job Detail

Job Opening ID

247829

Working Title

Tauber Marketing Specialist

Job Title

Marketing Specialist

Work Location

Ann Arbor Campus

Ann Arbor, MI

Full/Part Time

Full-Time

Regular/Temporary

Regular

FLSA Status

Exempt

Organizational Group

School Bus Admin

Department

ROSS SCH Tauber Institute

Posting Begin/End Date

4/17/2024 - 5/01/2024

Salary

$63,000.00 - $70,000.00

Career Interest

Communications & Marketing

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