Description

Email Marketing Specialist (Atlanta, GA - Contract)

In this role, you'll be the architect behind our email marketing campaigns, crafting compelling content that drives brand awareness, engagement, and conversions.

Here's what you'll do:

• Develop and execute targeted email marketing campaigns aligned with our overall marketing strategy.

• Craft engaging email copy that resonates with our target audience and motivates them to take action.

• Manage subscriber lists and segment audiences for maximum impact.

• Design and build visually appealing email templates using a drag-and-drop platform.

• A/B test different email elements to optimize campaign performance.

• Analyze campaign metrics and identify areas for improvement.

• Generate reports to track campaign success and measure ROI.

• Stay up-to-date on email marketing best practices and industry trends.

  Requirements

We're looking for someone who:

• Holds a Bachelor's degree in Marketing, Communications, or a related field (or has equivalent experience).

• Possesses 2+ years of experience in email marketing or a relevant field.

• Demonstrates a strong understanding of email marketing principles and campaign creation.

• Has excellent writing and editing skills, with the ability to craft clear, concise, and engaging email copy.

• Proficient in email marketing platforms (e.g., Mailchimp, Constant Contact, etc.).

• Thrives in a data-driven environment and enjoys analyzing campaign metrics.

• Has a keen eye for detail and a passion for creating visually appealing emails.

• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

  Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .