Job Information
AbbVie Manager, Multi-channel Customer Engagement in Minato City, Japan
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Mission:
Multichannel Customer Engagement team leads multi-channel growth internally and externally, and oversees our customers’ UX and UI matters
Based on Corporate and Brand strategies, propose effective channels / contents to be delivered
and develop a comprehensive digital plan to reach our sales targets
Reach various KPIs, including engagement, coverage, SEO performance, etc.
Objectives:
Lead the development and deployment of corporate digital marketing plan
Manage brand content delivery across multi digital channels
Manage, develop, and refine company’s digital channels for better customer experience
Co-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tactics
Propose/Embed digital strategies to reach key stakeholders based on brand strategies
Work with internal partners, including BU, MA, CE and IT, to continually refine operating procedures
Collaborate with key vendors and agency partners
Strategic Planning
Lead the development of digital strategy
Identify key aspects of the market that AbbVie needs to address
Align the Affiliate strategy with the Brand Strategy to ensure consistency
Present the Affiliate Strategy to the Brand Teams and gain alignment
Work with the Brand Teams to develop plans that are aligned with the Affiliate Digital Strategy
Ensure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectives
Tactical Implementation
Work cross-functionally to support the execution of the Brand Plans
Lead the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the results
Implement pilots to ensure success
Utilize data to drive decisions
Lead digital channel operation and development according to the plan and SOP
Internal and External Partner Management
Partner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectives
Manage temporary staff and support internal team members focusing on their ad-hoc tasks
Provide multichannel strategic guidance and cooperate for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelines
Manage agencies/vendors for ensuring and improving service delivery
Train and develop the multichannel competencies of the Brand Teams as needed
Qualifications
Over 6 years of work experience in pharmaceutical company or healthcare industry
Experience in digital channel management and strategy planning (3 years-)
Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
Experience in analytics including an understanding of Pharma Data(IMS, Ultmarc, Cegedim, m3.etc)
Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
Digital Marketing knowledge(Multichannel, Contents, Analytics, etc)
Assertive communication skills
Logical Thinking
Basic computer skills(MS PowerPoint, MS Word, MS Excel)
Excellent presentation skills
English(TOEIC850)
Additional Information
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
AbbVie
- AbbVie Jobs