Title:

Digital Marketing Technologist

Department:

Communications & Marketing

Reports To:

Director of Marketing

Position Type:

Staff

Position Summary:

As a Digital Marketing Technologist in the Office of Strategic Communications at NJIT, you will combine information technology (IT) with marketing skills to ensure NJIT’s marketing is in line with key performance indicators and strategic goals.

Essential Functions:

• Manage and implement best practices and maintain technical expertise for our marketing technology platforms including but not limited to Salesforce (Pardot, Marketing Cloud, Social Studio), Google Tag Manager, Datastudio, Google Ads, Facebook and Instagram business manager and advertising tools, Twitter ads, LinkedIn business manager, website integration and RFI form creation with the Slate and/or Salesforce CRMs.

• Customize, configure, and maintain the Salesforce CRM platform to optimize marketing and sales processes. This includes automating customer marketing journeys for several of the university's target audiences.

• Develop, execute, monitor and continuously optimize Google Ads campaigns to drive targeted traffic and conversions. Implement and/or recommend retargeting and remarketing strategies to nurture leads and improve conversion rates.

• Set up and maintain Google Tag Manager to manage website tags, triggers, and variables.

• Configure and manage GA4 properties and data streams to capture essential marketing data.

• Work closely with the digital marketing team to create automated marketing journeys and email marketing campaigns in Salesforce and/or other university CRMs (Slate, MyEmma).

• Utilize HTML5, Drupal, and other web systems to create engaging landing pages designed to be easily updated and duplicated for use in our marketing campaigns.

• Work closely with the digital marketing team to align projects and goals to meet overall team goals and maintain a smooth process from content development, creation, and launch from a technical standpoint.

• Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness and share with the Marketing and Social team.

• Prepare reports on KPIs, utilizing LookerStudio, across our marketing platforms both live dashboard based and custom weekly and monthly reports as needed.

• Reconcile credit card expenditures for marketing and ad placements by gathering and matching digital invoices in support of the Operations Coordinator.

• Become an influencer who makes an impact on our team and shares the latest changes and trends in our fast moving industry and your area of expertise.

Prerequisite Qualifications:

• Salesforce certified administrator or experience certified administrator in a similar CRM.

• 3+ years of related CRM administrator experience.

• Experience performing Salesforce upgrades and ensuring successful integration is a plus.

• Ability to provide salesforce training to department staff.

• Strong Microsoft Excel skills.

• Extensive knowledge of CRMs & email platforms.

• At the university's discretion, the education and experience prerequisites may be exempted where the candidate can demonstrate to the satisfaction of the university, an equivalent combination of education and experience specifically preparing the candidate for success in the position.

Bargaining Unit:

PSA

Range/Band:

22

FLSA:

Exempt

Full-Time