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Hogan Lovells Marketing and Business Development Specialist in Washington, District Of Columbia

PITCHES and CREDENTIALS

  • Assist with the coordination (to include development and editing) of responses to Requests for Proposals (RFPs), pitch responses, credentials statements, lawyer biographies, and other marketing collateral, ensuring best practice methodology is applied. Familiarity with MS Word and PowerPoint is essential, with experience in Adobe InDesign highly desirable.
  • Prepare input to firmwide pitches and assist colleagues in other offices to the extent U.S.-based CandF and Capital Markets input is required.
  • Assist in providing and producing background research, strategy, client briefings, and competitor analysis documents in preparation for pitches and other client meetings.
  • Issue Pitch Alerts and provide input to the firm-wide pitch management system.
  • Provide CandF practice area and CandF clients -related input into broader firm initiatives or requests from members of the wider, non-CandF MandBD team.

KNOWLEDGE MANAGEMENT and RESEARCH

  • Assist in the creation and regular maintenance of key MandBD resources, including on the global intranet, external website (hoganlovells.com), master practice credentials documents, brochures, practice group descriptions, and practice and industry specific lawyer biographies.
  • Update and maintain the internal deals database.
  • Produce internal communications including electronic newsletters.
  • Encourage full and effective use of the firm's CRM database (InterAction)
  • Researching and drafting business summaries and client dossiers on specific client targets using 10-Ks and the firms research tools to aid in the development of marketing programs and pitch strategy.
  • Reading industry, legal, and business publications to remain aware of trends that may impact the practice and to identify promotional opportunities.

PROFILE RAISING and MARKETING CAMPAIGNS

  • Coordinate and support on client events, seminars, programs, and sponsorships, including preparing targeted mailing lists; creating and distributing invitations; overseeing internal / external advertising; developing PowerPoint presentations, seminar materials, and handouts; liaising with other internal stakeholders including the events, IT, AV, and other various internal teams for planning purposes; working at, or attending, the event (whether live or virtual); measuring return on investment; and ensuring participant follow-up.
  • Contribute to the drafting, review, collation, and updating of practice area entries in legal directories (e.g. Chambers USA and Legal 500 US), award submissions, and league tables.
  • Liaise with the firms design agency using their online portal to create various internal and external facing marketing materials and collateral.
  • Prepare the production and uploading of client alerts and thought leadership on our HL Engage platform, liaising with the authors, the Engage team, and other internal stakeholders.
  • Assist the CandF MandBD team and central PR team on effective profile-raising plans and campaigns for the practice, working collaboratively with the firm's industry sector groups.
  • Assist the CandF MandBD team in the creation and distribution of thought leadership campaigns (such as client alerts, industry outlooks or practice guides), through careful project management, content production, and promotion via mass mailings, digital media posting, and internal newsletters and alerts.
  • Support on other strategic business development and promotional initiatives and monitoring return on investment as needed.

INTERNAL MARKETING and INFRASTRUCTURE MAINTENANCE

  • Support the CandF Leadership team and MandBD team with meeting planning and logistics support, including preparation of internal reports.
  • Contribute to building quality data resources that enable more efficient marketing by regularly inputting relevant data (matters, pitches, contact lists) to firm systems.

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``` - Any oth r tasks that may reasonably be required. - Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location and services.

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